Would your in-house staff like to write faster, more effectively and enjoy copywriting more? From simple tricks and tips to the fundamentals of planning and structure, a tailor-made workshop puts the wordsmith’s tools into your hands.
WHAT PEOPLE SAY
“This is the very best business training course I have attented since setting up in business. Excellent! Well Done! Will make a real significant difference to my business, Thank you V, V. V much.”
“Thank you very much for the excellent workshop day you provided yesterday, we all learnt an enormous amount of very helpful information. We are now going full steam ahead writing copy for our new website, and I hope you will be suitably impressed when it is launched”
“I just wanted to thank you for the day’s training you had with Helen. 11 out of 10! I was delighted that she didn’t only learn new skills but returned inspired and amazingly motivated.”
Delegates at a workshop for the University of Bedfordshire
“Very many thanks for your excellent workshop yesterday. It generated so much enthusiasm and we’re very pleased with the outcome.”
CLIENTS INCLUDE SOME OF THESE WORLD LEADING FIRMS
TYPICAL COURSE OUTLINE
ONE DAY WORKSHOP
Ideal for anyone who writes copy as part of their job but has never had any formal training, copywriting training is also useful for any manager who has to brief out or approve copy.
What is copywriting?
Planning your copy- how to write a creative brief
The AIDA framework to structure successful copy
Understanding your target audience
Benefits and features - what they are and how to use them
Tone of voice – how to use words to reflect your brand
Business storytelling – when and how to use it
Tips and tricks to give your copywriting a professional edge
seo how to use keywords and keep the quality
AI - USING CHATGPT, CLAUDE AND MORE FOR INSPIRATION, RESEARCH AND FEEDBACK
Common amateur mistakes and how to avoid them
Getting inspiration - writing even when you're not in the mood